Why does so much effort produce so little movement?

Capable organizations spend enormous effort on things that produce no movement. I study Change Energy: the organization’s practical capacity to convert intention, information, authority, and human effort into changed behavior. As managing partner at Don’t Panic Labs, I work with senior leaders who are trying to move things and have started to suspect that effort is not the same thing as work.

About Me

Capable organizations spend enormous effort on things that produce no movement. Not for lack of talent or resources, but because the decisions that shape what actually happens get made long before anyone executes on them. And most teams are not very good at those decisions.

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What I Talk About

Change Energy

Smart, well-funded organizations expend enormous effort and produce no movement. I study why. The talk explains what Change Energy is, where organizational energy gets trapped, and what it takes to convert intention into actual behavior change.

A Standard of Care

Medicine has malpractice standards. Structural engineering has building codes. Software has hope. I make the case for professional accountability in software product development, drawing on lessons from disciplines that figured this out centuries ago.

The Love Test

Most product ideas fail not because they are technically infeasible, but because the founder is in love with the solution instead of the problem. I use the Mechanical Turk story to explore the psychology of entrepreneurial self-deception, and the cheapest test you can run to find out which kind of love you have. With AI, that test costs even less.

I’m available for conferences, corporate events, and panels. Find me on LinkedIn to discuss topics, format, and availability.

Speaking and Attending

Speaking at UNL College of Engineering

UNL College of Engineering, Lincoln NE

Nebraska.Code() 2026

Cornhusker Marriott, Lincoln NE

KCDC 2026

Kansas City Convention Center, Kansas City MO