Hi, I’m Bill Udell. I spend most of my time helping people move ideas forward—especially the kind that rely on software to become real.
At Don’t Panic Labs, I work with founders, teams, and organizations to shape innovation efforts into sustainable, buildable paths. Some of that is strategy. Some of it is leadership. A lot of it is simply creating clarity where there’s chaos, then helping people take confident next steps.
My background is in software engineering, and I still care deeply about doing that well. I’ve written and spoken a lot about the SWEBOK (the Software Engineering Body of Knowledge) because I believe this profession needs more shared language, structure, and intention. But tools and techniques only matter if they help us bring better ideas to life—and that’s what drives me.
Hi, I’m Bill Udell. I spend most of my time helping people move ideas forward—especially the kind that rely on software to become real.
At Don’t Panic Labs, I work with founders, teams, and organizations to shape innovation efforts into sustainable, buildable paths. Some of that is strategy. Some of it is leadership. A lot of it is simply creating clarity where there’s chaos, then helping people take confident next steps.
My background is in software engineering, and I still care deeply about doing that well. I’ve written and spoken a lot about the SWEBOK (the Software Engineering Body of Knowledge) because I believe this profession needs more shared language, structure, and intention. But tools and techniques only matter if they help us bring better ideas to life—and that’s what drives me.
If you’re planning a conference, panel, or workshop and want a voice who can bridge product, engineering, and organizational dynamics, I’d love to be part of it.
And if you’re working on something new—whether you’re just getting started or trying to scale—I hope you’ll reach out through Don’t Panic Labs. Helping teams move innovation from vague to feasible, desirable, and viable is what I love doing most.